Conversion Rate Optimisation (CRO)

TenFour Performance Marketing

Buckle up! With CRO we’ll dramatically increase your conversions, reduce your cost per acquisition & increase your profits!

Sounds too good to be true, right? Under normal circumstances, we’d say the same thing. But here’s the thing, the benefits of CRO & utilising customer personalisation strategies is backed by the Harvard Business Review & Fortune 100 listed consultancy firm Mckinsey, who said the strategies can: 

  • Reduce cost-per-acquisition by 50%, 
  • Increase revenue from 5 – 15% 
  • And increase the efficiency of your marketing spend by 10-30%. (1)

CRO strategic experimentation

UX auditing

Consumer & User research

Setup services for CDP and CRO

Dynamic Yield

Google Optimise

Your conversion rate is a fundamental factor of your growth and personalisation is probably your most effective, yet untapped competitive advantage.

Jamie Thorpe

CRO Lead Specalist

Ten Four can guide or facilitate a highly profitable conversion rate optimisation project for your business – regardless of what stage your business is at.

Brands that effectively personalise see a 5x revenue uplift versus the average and businesses that have an effective conversion rate optimisation plan and tools on average see a 233% ROI.

Case Study: A recent Multi-Variant experiment for Gillette with a premium-priced product where Ten Four utilised UX design to create anticipation and drive urgency led to:
Our expert and certified CRO team consist of marketers who have studied consumer psychology: brilliant UX designers, number crunchers, web and software developers. Our Senior Marketing Specialist, Jamie, has led businesses, including Procter & Gamble, to generate more than $100mil in CRO optimised revenue and has collaborated directly with Google on conversion rate optimisation projects.
Access to the industries leading software to facilitate your CRO project
Ten Four is also a solutions partner of Mastercard owned Dynamic Yield. DY is the CRO industry-leading personalisation, optimisation and decision logic software. It’s used by IKEA, Myer, McDonald’s, Ladbrokes, Tottenham Hot Spurs FC, Sophora & more.
Why should a robust conversion rate optimisation strategy be at the top of your agenda?

Most businesses put up an eCommerce store or a lead gen website and then concentrate on the one thing they believe they can control – their paid traffic. Adjusting ad creative, copy and promotions in the hope to drive more and cheaper traffic. 

Rarely do business owners even record online and offline conversion tracking events, never mind analyse their conversion rate against industry benchmarks or investigate what affects those conversion rates – the website user experience and personalisation.

As of January 2022, the average eCommerce conversion rate globally was 3.41%

How does this compare to yours?

Our team finds that most businesses underperform against industry and geographical benchmarks (benchmark your business here).

Trying to fix a problem of low conversions by increasing paid traffic activities is literally like throwing expensive mud on the wall to see what sticks. 

That’s why a robust CRO strategy & marketing plan to drive traffic must work hand-in-hand with part of your CRO strategy, starting ideally before you spend a penny on marketing.

Ask yourself these questions regarding your CRO strategy:

  • What are your industry benchmarks for conversion rates? 
  • Are you tracking conversion goals and enhanced eCommerce goals in an analytics platform? Are they underperforming against the benchmark? Discover yours here.
  • Are you tracking offline and online assistive conversion points along the conversion funnel, i.e. PLP views, PDP views, Add-to-cart events, initiate checkout events, abandon cart data and success/purchase events?
  • Is your eCommerce store, website or landing page design optimised with best practice UX design principles?
  • Is your website built for a frictionless omnichannel responsive experience?
  • How are you segmenting and personalising your users’ journey to create relevant and effective web journeys that increase conversion opportunities?
  • What software stack are you utilising to facilitate customer personalisation or conduct statistically significant UX tests? Are you using a CDP to centralise and utilise users first-party data to increase your chances of converting a user?
  • Are you sharing your sites conversion data with your marketing channels such as Facebook via server-side APIs to ensure your advertising is optimised for your site?

If you’re struggling to answer the above questions, or perhaps your current agency is solely concentrating on your paid media performance to deliver results… you’ll likely benefit from a conversation with our CRO team.

If you’re struggling to answer the above questions, or perhaps your current agency is solely concentrating on your paid media performance to deliver results… you’ll likely benefit from a conversation with our CRO team.

Services offered by our conversion rate optimisation agency include:
  • CRO strategic experimentation consultancy services
  • Fully managed CRO services, including UX design & development
  • UX auditing via both intelligent, automated software & heuristic testing
  • Introducing powerful customer personalisation & recommendation systems
  • Consumer & User research, including biometric testing
  • UX design services with applied consumer psychology 
  • Setup services for CDP and CRO software such as DY, Google Optimise 360, A/B Tasty etc
  • Access to our proprietary CDP and implementation software to reduce DY and Google installation time of high priority events by up to 75%
Where to start?

Is business performing below your industry standards? 

Or would you like to kick your new business off with CRO best practices in place? 

Ten Four can help you evaluate your top-level conversion metrics and discuss undertaking a full audit of your current channels and analytics platforms with our conversion optimisation services.

We’ll help you identify your potential opportunity, remembering that, on average most businesses will benefit from a revenue increase of up to 15% and a CPA reduction of up to 50%, according to Mckinsey and HBR when utilising personalisation and CRO to optimise conversion rate.