Make your brand a powerful one
Your business is unique and so should be your brand. Make it shine above others.
A powerful brand increases the value of a company, motivates its workforce, makes acquiring new customers easier, and can command higher prices. In short, it’s more attractive to connect with and customers are prepared to pay more.
Consumer research has found that:
- 90% of consumers will pay a premium for a brand they trust (1)
- 86% of consumers say that authenticity is a key factor when deciding what brands they like and support (2)
- Consistent brand representation can increase revenue by up to 20% (3)
Audience & Competitor Analysis
GREAT BRAND CONNECTION REQUIRES TRUST
Case Study: Ten Four developed Stoken Gin from its very early beginnings, creating the name, brand identity, and packaging before designing and developing the e-commerce site. Taking inspiration from the natural beauty of Northern NSW, the brand identity uses a blend of traditional and contemporary influences.
We feel a tremendous responsibility in managing a client’s brand. It is after all the one unassailable feature that allows a deep connection with their consumers. Our job is to give a product a personality that is relevant, resonates, and endures. In doing so we create brands that shine and stand the test of time.
Ferrari is perhaps a perfect example of brand strength. In 2021 its market capitalization is roughly 3 times the $11 billion value that Ferrari’s late former Chairman and CEO Sergio Marchionne had estimated the company was worth prior to its initial public offering, which was completed in 2016.
Marchionne believed Ferrari’s value would be in large part propelled by its golden brand. Selling cars, he once said, was “almost incidental” to Ferrari’s value. Relative to Ford it sells a tiny number of cars, yet its brand strength is considerably higher. Its valuation is driven not by the sales revenue of cars but by the value of the brand.
86% of consumers say that authenticity is a key factor when deciding what brands they like and support (Stackla, 2019)
- Does our brand have a clear set of values and positioning in the market?
- Can I define our brand in one or two sentences?
- Is the brand identity executed consistently across all consumer touchpoints?
- Do we have a brand voice defined and understood by our team?
IF YOU’RE STRUGGLING TO ANSWER THE ABOVE QUESTIONS OR YOU ARE STARTING A NEW PROJECT, YOU’LL LIKELY BENEFIT FROM A CONVERSATION WITH OUR BRAND TEAM.
Does your business lack a consistent brand strategy?
Or maybe you are starting a new project that needs branding guidelines and creative assets?
Wherever your business or project currently stands, Ten Four has the resources to put your brand into high gear. We dedicate ourselves to a data-driven analysis of your business and audience first, before putting the creative minds of Ten Four to work. This way we ensure that our branding efforts never miss the mark.
Brand service offered by our agency:
- Audience & Competitor Analysis
- Campaign Creative
- Logo and Brand Assets
- Brand Guidelines
- Asset Audits
- Consumer Touchpoint Mapping
- Graphic Design (all channels)