The pioneers of grooming since 1901

King C. Gillette

The Client

Inspired by a century of innovation and fuelled by the spirit of its founder, this new line includes a complete set of precision tools and quality care products, to enable every man to create his unique style.

 

Our approach

We work with Gillette to create engaging social media creative to drive sales of this new line of products. We built excitement and hype during the pre-launch phase and sustained presence in the market with continual offer based campaigns. 

  • Data Analytics
  • E-com strategy
  • Media strategy
  • Social media advertising
  • Video

Email

Part of our strategy was the implementation of a targeted email campaign, encouraging purchase to the database with unique offers as well as grooming education and tips.

Social media advertising

Utilising a library of high quality visual assets, we are able to create and optimise social media advertising continually, based on what is performing strongest in the market.