A Unique learning environment

Coffs Harbour Senior College

The Brief
Coffs Harbour Senior College approached us to review their brand and marketing communication. We refreshed the branding and delivered a cohesive and integrated marketing strategy for activity in the local area with the goal of increasing enrolments.

 
 

Our approach
We utilised effective traditional media within the local area, including outdoor, transit media and print, together with a targeted digital and social media marketing strategy to great effect. Covid restrictions posed a significant challenge to the normal in-person experience for prospective students, we were able to adapt and find a digital solution.

We worked with the school to develop a Virtual Tour Experience, where prospective students and parents could view the facilities, listen to teachers and students alike in an online environment. 

Overall, applications for 2020 were up significantly year on year – resulting in their highest ever intake. The campaign was a resounding success and has received praise from both teachers and students alike.

  • Brand
  • Brand development
  • Data Analytics
  • Digital
  • Logo design
  • Media strategy
  • Photography
  • Social media advertising
  • Video
  • Website UX design

The school website became the focal point for all of our marketing strategy. With Covid restrictions heavily in place, it wasn’t possible for students to visit the campus in person. We developed an informative, interactive online experience that would allow them to feel confident and welcomed into the Coffs Harbour Senior College environment.

Video
Video became the critical aspect of the online experience. Working with the staff and students, we developed a series of tours, testimonials and information based video content. Due to the closure of state borders at the time, this was handled remotely by our team and a local videographer, with outstanding coordination from all involved.

Photography
During our partnership with CHSC, we have had numerous visits to the campus to shoot photography for use in marketing material. As the school is constantly evolving, the need for up to date and relevant imagery is necessary. Aligning with the school’s values, our photography is always shot in a candid and confident style, showcasing the students as they thrive.