Nature’s dynamic duo

Cannuka

The Brief
Cannuka is a beauty and skincare brand with a clear mission; it combines some of the purest, most natural elements on Earth – CBD and Manuka Honey. The products not only look and feel great but are naturally better for your skin.

Cannuka started working with Ten Four to help increase their online e-commerce presence using performance marketing in early 2020.

What started as a small project has developed into helping the dominant USA retail brand refresh their website, brand, and art direction.

 
 

 

Our approach
We redesigned the site with a modern and fresh look, whilst highlighting key ingredients, to educate women on how these ingredients can help improve their skin. We positioned their key values, such as PETA Cruelty-Free, sustainable sourcing, safe and natural skincare as pillars to their messaging. In addition, we curated new photography for the site to help demonstrate what their brand stood for. 

Not only did this help the online shopping experience, but also educated new customers on the benefits of CBD and natural skincare.

  • Data Analytics
  • E-com strategy
  • Media strategy
  • Photography
  • Social media advertising
  • Website UX design

Social Media ads
Creating ads that not only grab attention but convert in social media is a challenge. We use a considered method of imagery, graphics and text to reach a refined balance, using striking creative and relevant messaging.

Everything is true to the brand and this consistency instills trust with customers, both new and existing.

Photography
Part of our role is the art direction, production and creation of photography that emphasises the Cannuka brand messaging.

Lifestyle imagery using joyful, young talent is used to educate the customer base on how to use the product, while stylised product photography using featured components showcases the natural ingredients of each product.