Is photography hurting your brand and e-commerce conversions?
Could poor photography be hurting your sales online? Creating an enjoyable customer experience through imagery is key to increasing your bottom line.
Written by Perry
Our Creative Director who lives for all things design, creative and enhancing customer experiences
5 Mins Read
Smooth seas don’t rock the boat. If users on your site are browsing multiple products, sizes and variations, they expect to see consistency in the images. Exactly like browsing in a physical retail environment, users want to be able to compare products against each other – imagery that doesn’t correctly show scale and colouring makes this almost impossible.
Product range photography for Stoken Gin
Don’t tell me, show me
Showing how a particular product functions in a basic way is an huge plus for online customers. Short form videos that show the contents of a beauty product for example can put customers minds at ease when committing to a purchase.
We used photography to highlight the ingredients and textures of Cannuka’s products
The staple image of e-commerce; the product shot on white! As boring as it may be, this is the image that can be the most critical. It shows your product in isolation, as if sitting there in front of the user. As simple as it seems to shoot these images with a phone against a flat wall, you should really be using a studio tent with proper lighting to get the full effect.
A comparison between studio shot products (left) and shot using a phone camera
Does your product have great details, like intricate stitching or detailed craftmanship? Then customers want to see it! Your product deserves to be shown in its best light, so find a macro lens (or even a probe lens) and get zooming! Detail shots help to complete the picture (so to speak) but also act as testament to the products quality.
Detail shots for Gillette to showcase the intricate engineering of the blades