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Snapchat has released two new reports that cover various aspects of the next key user group, Gen Z. These reports focus on creativity and how Gen Z views connection with people and brands online.

The first report labelled ‘Into Z Future’, is a 70-page outline of key Gen Z habits and trends. This included a heap of key insights and stats to help guide your marketing approach, and to better understand this emerging audience.

While Millennial’s have dominated the marketing discussion in recent times, Gen Z is up next making it important for marketers to take in.

This very thorough report gives a lot to take in, see key findings of their research below:

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