Feb 2022 Google Algorithm Update – What’s Changed & How To Fix Your Site

Apr 21, 2022 | Digital Marketing, E-commerce, Omnichannel Marketing, Retail

In 2021, Google announced that they’d begin using page experience as part of their ranking systems on mobile.

Headshot of Perry, Creative Director at Ten Four

Written by Gabriella
Our Ecommerce Digital Strategist

2 Mins Read

An announcement then followed revealing that they would be extending this page experience ranking on desktop systems beginning in February 2022. 

The rollout was officially completed in late March, and we’ve been seeing the effects firsthand. So, we thought it was about time we helped you understand how to optimise your page experience in order to avoid these updates altering your site’s rankings.

What is page experience? 

To understand how your site’s page experience is performing, you’ll first have to understand which metrics make up your site’s page experience. 

Page experience is a set of signals that measure how users perceive the experience of interacting with a web page. It includes Core Web Vitals, a set of metrics that measure user experience for loading speeds, interactivity, and visual stability of the page. Core web vitals are a concise way of measuring the user experience of your site, making them an important ranking factor. Other aspects of page experience include Search signals such as mobile-friendliness, HTTPS security, and intrusive interstitials.

How important is page experience? 

It’s important to remember that having a great page experience doesn’t override having relevant page content. Google still ranks pages with the best and most relevant content higher. However, in those cases where there are numerous pages with similar and relevant content, Google will then use page experience to determine rankings and visibility in search results. Making it an important element to your site’s overall ranking. 

How can you improve your site’s page experience signals? 

In this dynamic time, we’ve helped our clients navigate these shifts and continue to improve their rankings by adopting a number of different SEO strategies. These include reviewing pop-up and chatbot settings to improve CLS and reduce page load time.

Here are some helpful resources that you can use to measure, monitor, and optimise your page experience:

We hope this blog post provides you with some insights into how you can optimise your page experience and in turn, improve your site’s rankings. If you’d like to gain even further insights with one of our in-house SEO specialists, schedule a call below or visit our SEO page to learn more.