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Surfers Paradise Surf Life Saving Club is a Gold Coast institution, keeping locals and tourists safe in the waters of our iconic beach since 1925. SPSLSC is not only a hub for surf life saving nippers and world class athletes, it is an important pillar in the local community.

We were recently tasked with finding a solution to a lost standing issue that the club was facing – it’s club logo was simply too complex and detailed, which was leading to inconsistencies when it was used. Applications like embroidery and engraving were proving to be too expensive and when it was used, results were lacklustre.

We set about simplifying the artwork without losing it’s recognition, by reducing the number of colours and the complexity of detail. The typography was also reworked to increase legibility. The result is a set of new logos that solves the reproduction issues while also allowing for new and exciting applications.

Existing logo

12 seperate colours and tints
Complex and detailed

Simplified logo

Reduced to 6 colours
Simplified design
Typography redesigned to increase legibility

Simplified one colour logo

Reduced to 1 colours
Simplified design
Typography redesigned to increase legibility

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