Google delivers another blow to business owners and marketers.

Days until your campaigns take another hit

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In case you haven’t heard, Google is about to massively impact your ability to fine-tune your marketing campaigns and make attribution even more difficult than it already is.

Now is the time to ask: Is your business prepared to survive?

Sign Up To Get All The Latest Industry Updates As Chrome 90 Is Rolled Out

The death of third-party cookies

The world’s most popular internet browser, Google Chrome, is about to make it a lot harder for advertisers and business owners (that’s you!) to track users’ online activity by ditching third-party cookies for good and replacing it with what Google is calling ‘Privacy Sandbox’. 

Known as Google’s Privacy Sandbox, the new 90 Chrome update will include a series of new privacy features that aim to stamp out the majority of web tracking across the board. The update puts any business that relies on media buying (i.e Google Adwords, Facebook Ads and etc) to make their income at risk.

One such feature called (FLoC) Federated Learning of Cohorts is intent on delivering ‘relevant ads’ with the help of AI by anonymising accounts and grouping large groups of people with similar interests together and providing insight to the group as a whole rather than as individuals.

So what does this mean for your business?

Increased costs, decreased returns.
You may see your return on investment and marketing efforts decrease in profitability.

Small and niche businesses may struggle to create targeting audiences.
FLoC requires “large groups with similar interests” to be able to aggregate users into groups for targeting purposes. Smaller businesses that do not attract large volumes of visitors could see no audience lists or poorer quality audience lists.

 

Decreased audience targeting efficacy.
The key question facing the Privacy Sandbox is whether it can still serve relevant ads.

 

The updates will start rolling out in March with the Chrome 89 release.

If you plan on continuing to deliver great results and profiting from your marketing efforts, then you’ll need to get on the front foot with all of the insider strategies that your business can implement to overcome these challenges.

The very survival of your business could depend on the actions you take next, so don’t wait until this new updated is rolled out and kicks your profits to the curb. Contact us today to arrange a free phone call with our experienced team.

How we can help you address the impending challenges & grow your business

Technical

We’ll take a deep dive into the existing technical setup of your website and other digital presences such as apps to ensure they are ready for the upcoming updates – this may include prioritising trackable onsite events, providing recommendations on moving to a first-party and software stacks and more.

Campaign Auditing

We’ll take a look at your existing advertising accounts, campaigns and ad sets to identify what data and KPIs are at risk, identify winning campaigns and propose how these campaigns can be rebuilt with compliant optimisation strategies and if necessary switch to top-of-funnel strategies.

Alternative Methods

We’ll take a look at your existing advertising accounts, campaigns and ad sets to identify what data and KPIs are at risk, identify winning campaigns and propose how these campaigns can be rebuilt with compliant optimisation strategies and if necessary switch to top-of-funnel strategies.

We’re already helping brands through this transition

Just a few of the companies who’ve entrusted us to see them through challenges such as GDPR, iOS 14.5+ updates and now the Chrome 89/90 with increased reviews and success.