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The Super Fund Co.

The Super Fund Co are a new kind of super fund – offering your own personalised adviser to help you with tax-effective strategies in planning for your retirement, coupled with great returns from a choice of five proven investment portfolios, all delivered via an award-winning technology platform.

We were tasked with creating an awareness campaign to build The Super Fund Co’s brand presence in this crowded market. By challenging the status quo of the established super funds and how they function, we highlighted the unique differences that set The Super Fund Co apart.

With a media plan focused around Social Media, we provided advertising aimed to intrigue the viewer into learning more. This campaign generated a strong CTR coupled with a very low CPC, which provided The Super Fund Co with over 100 conversions.

Ongoing optimisation was implemented by our team on a weekly basis, with recommendations and reporting to client fortnightly.

What we did:
  • Branding
  • Corporate stationery
  • EOY reports
  • EOI documents
  • Digital (Web design and development)
Sales support material
Campaign data analysis
Social media advertising
Outdoor advertising
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