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Southern Cross University

Students who make Southern Cross University their first preference choice are very important. Historically, conversion rates were lower than desired.

We reached out to them and made them feel special and recognised by name using a variety of media to engage and create an ongoing dialogue.

Initially we used personalised direct mail to invite them to an open day event and encouraged them to register at a website where they could create a profile and exchange useful information with SCU about their experience and journey.

For those who ‘waiver’ between choosing one University over another, this made all the difference in our favour.

What we did:
  • Campaign strategy
  • Direct Mail and EDM
  • Video
  • Digital (web design and development)
Campaign dedicated website design with individualised login accounts, recognising the student by name
Coffee cup brand touchpoint
Info Day event collateral
Personalised Info Day packaged collateral
Personalised folder
Personalised invitation
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